How to Get Buy-in from Non-management Stakeholders

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Non-management motivatorsThe business case that management uses to justify a project might not motivate non-management stakeholders to buy into the project’s outcomes (think new technology, new ways of working, possible job cuts). To get unenthusiastic stakeholders on board, try designing motivators for these stakeholders into the project (if possible).

  • Efficiencies WITH growth opportunities. Saving time and money are common project justifications, but they could turn off non-management stakeholders, particularly if a project outcome puts the stakeholder’s job at risk. When a project is launched to increase business efficiency, look for opportunities that the project offers for these stakeholders to increase their value to the business. For example, changing what their current role offers or moving to a different, more impactful role in the business. The lesson here is not to stop at pitching the business benefits. Go further to develop and share plans with stakeholders so they can appreciate the personal outcomes they can realize.

Here’s a real-life example: A project is launched to implement a new computer system that would eliminate 6 positions. The sponsors say they will create a program to educate and shift the 6 people affected. Those people oppose the project, and others support them because the proposed retraining program isn’t part of the project. Without a commitment for the retraining program, people are going to be wary. So, if the retraining program is genuine, include it in the initial project. That way, you can get buy-in from the affected people and their supporters.

  • Helping customers more. Many people base their work satisfaction on their ability to help others. Whether working with internal or external customers, a sense of purpose providing for customers is motivational. Soliciting ways in which stakeholders can better support customers and then demonstrating how a project will produce those improvements is a guaranteed way to generate stakeholder buy-in.
  • Employee satisfaction and retention. In a competitive marketplace, keeping talent is almost priceless. Projects that create a work environment appealing to employees will trigger extraordinary buy-in, such as implementing systems that support working remotely, expanding benefits or processes that make benefits more flexible, like expanding retirement plan options or enhancing education opportunities.
  • Continued market viability. Job security means people are comfortable with their work environment and feel recognized through compensation and acknowledgment of their contributions. However, job security also depends on employee’s confidence in the organization’s future. If they suspect that the company might go out of business, be acquired by a predatory competitor, or retract from poor sales, job security will quickly diminish. Because of that, stakeholders welcome projects that they see as strengthening the company’s market position. 

I remember a meeting in a project I managed where the developers visibly tuned out as the executives tried to boost their morale by talking about how the project’s success would bring in more projects. I could see the thought bubbles over their heads, “Oh, great, more projects, more deadlines, more late nights and weekends away from my family.” When the executives wrapped up, I asked if I could add something. I talked about the new technologies we would be able to learn, how we would have the resources to streamline our efforts, and how we would be able to deliver projects without extraordinary personal sacrifice. The developers perked up thinking about opportunities they hadn’t thought of. Bottom line: executives aren’t likely to think about these types of motivation, but you, as the project manager, can improve buy-in by identifying and promoting stakeholder-centric benefits.   

 

My course Project Management Foundations was #2 in LinkedIn Learning’s Most Popular courses of 2024. Watch it for free with this link!

 

 

 

 

 

 

Coming Up

Many people believe you need to be an extrovert to be successful as a project manager. But introverts bring valuable strengths like strategic thinking, deep listening, thoughtful communication, and more. Anna Lung’aho Anderson and I both get questions from people who are scared of project management because they’re introverts. Join us for Office Hours on Friday, February 28, 2025 at 11am MT/12pm CT, we’ll talk about how introverted project managers can leverage their strengths, overcome their challenges, and at the same time develop confidence in leadership, stakeholder engagement, and other people skills. Click here to join!

Great project managers and salespeople have a lot in common – the most important being the goal of satisfying the customers’ needs. Join Dean Karrel and I for Office Hours on Friday, March 14, 2025 at 11am MT/1pm ET, we’ll discuss what project managers and salespeople both need to do in their jobs. We’ll also explore how the skills you might consider “pure sales” can help you be a better project manager. As an added bonus, Dean will share some tips on using technology and AI to handle sales activities more effectively. Click here to join!

My updated version of Agile Project Management with Microsoft Project has been published! Click here to watch.

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This article belongs to the Bonnie’s Project Pointers newsletter series, which has more than 86,000 subscribers. This newsletter is 100% written by a human (no aliens or AIs involved). If you like this article, you can subscribe to receive notifications when a new article posts.

Want to learn more about the topics I talk about in these newsletters? Watch my courses in the LinkedIn Learning Library and tune into my LinkedIn Office Hours live broadcasts.

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Developing Realistic Risk Responses

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Realistic risk responsesProject managers often fall short with planning risk responses, because the risk responses aren’t realistic or can’t be acted on. Here’s a checklist to ensure risk responses are realistic and will help the project succeed. 

  • Do key stakeholders understand the risk response? Risk responses must be written using vocabulary familiar to a broad set of stakeholders. Avoid jargon or terms familiar only to technical teams. Schedule open meetings about risks and planned responses, allowing stakeholders to ask questions and provide input. This will both improve understanding and increase buy-in.
  • Do responses Include clear and agreed-upon execution conditions? A realistic risk response must have a well-defined trigger point or conditions for activation. This ensures that the response is implemented in circumstances agreed to by relevant stakeholders. For example, if a risk involves potential supply chain disruptions, the response might be triggered when lead times exceed a certain threshold. With clearly defined execution points, the project team can act proactively and decisively. 
  • Is the funding source identified? Risk responses must include details on where the funding is coming from, such as a contingency budget, a specific risk management fund, or an agreement to reallocate resources from other project areas. There needs to be a pre-defined process for releasing those funds as well. 
  • Does the response align with the project goal and scope?  If a risk response significantly alters the project’s direction, it isn’t realistic. Responses need to align with and support the project goal. For example, if a project to develop a new software product has an objective to build in-house expertise, a risk response to outsource core development work is detrimental.
  • Do responses include measurable outcomes and targets? Measurable outcomes with a defined target help the project team assess the effectiveness of the response and adjust if needed. Examples of measurable outcomes might include a reduced probability of risk occurrence, decreased potential impact, or improved project KPIs. 
  • Do complex risk responses have a mini-implementation plan? This plan outlines the steps required to execute the response, assign responsibilities, and set timelines. Think of it as a project within a project. For instance, if a risk response involves switching to an alternative supplier, the mini plan might include steps for vendor evaluation, contract negotiation, and transition of operations. This level of detail ensures that complex responses are actionable.

Of course, you need other information about risk responses: who owns the risk, how it impacts the project, and so on. Try creating a risk response template that includes basic 411 about the response along with these checklist items.

For more about risk responses, check out Bob McGannon’s Project Management Foundations: Risk course.

 

My course Project Management Foundations was #2 in LinkedIn Learning’s Most Popular courses of 2024. Watch it for free with this link!

 

 

 

 

 

 

Coming Up

Many people believe you need to be an extrovert to be successful as a project manager. But introverts bring valuable strengths like strategic thinking, deep listening, thoughtful communication, and more. Bonnie Biafore and Anna Lung’aho Anderson both get questions from people who are scared of project management because they’re introverts. Join us for Office Hours on Friday, February 28, 2025 at 11am MT/12pm CT, we’ll talk about how introverted project managers can leverage their strengths, overcome their challenges, and at the same time develop confidence in leadership, stakeholder engagement, and other people skills. Click here to join!

 

My updated version of Agile Project Management with Microsoft Project has been published! Click here to watch.

_______________________________________

This article belongs to the Bonnie’s Project Pointers newsletter series, which has more than 86,000 subscribers. This newsletter is 100% written by a human (no aliens or AIs involved). If you like this article, you can subscribe to receive notifications when a new article posts.

Want to learn more about the topics I talk about in these newsletters? Watch my courses in the LinkedIn Learning Library and tune into my LinkedIn Office Hours live broadcasts.

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How to Ensure Stakeholder Buy-In

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stakeholder buy-inFor a project to be successful, stakeholders must adopt the products and/or processes the project delivers. Here are four tips to ensure stakeholders buy into and adopt project outcomes.

  • Share the project vision and have stakeholders set project goals. Stakeholders will see the project as relevant only when 1) they understand its benefits and 2) it meets their goals relative to those benefits. Some project managers hesitate to let stakeholders set project goals, fearing that they won’t be realistic. Deep conversations about goals, led by the stakeholders, are the best way to develop commonly understood and agreed-to project objectives. If you can’t reach alignment on project goals, try again. If stakeholders still can’t reach agreement, don’t launch the project.
  • Incorporate stakeholder feedback. Stakeholders will always believe they are “right” and the project needs changes unless they see their input incorporated into project plans or facts convince them otherwise. Making the effort to do this takes time and patience and is crucial for project success.
  • Give stakeholders project decision-making authority. Stakeholders with decision-making authority beyond just approving requirements are more likely to buy into project solutions. Like project goals, there are aspects of a project that stakeholders won’t accept unless their expectations are met. So, what kind of decision-making can you delegate to stakeholders? Consider delegating decisions about testing procedures, acceptable testing outcomes, and implementation schedules.
  • Before starting a project, ask stakeholders to describe project benefits in their own words. Stakeholders must confirm project definition documents, such as a scope statement or project charter. The best way to get those documents right is to ask stakeholders to describe, in their own words, what they think the project’s intent and outcomes are, as well as their vision of the process the project will take to succeed. This process can include agile versus waterfall, specific specialized resources that are needed, and how business-as-usual workload will be managed as team members work on the project. Hold conversations and adjust documents when stakeholder descriptions differ from the project documentation. If the stakeholders offer accurate descriptions but use different vocabulary, incorporate their language into the project documentation to avoid misinterpretations as the project progresses.

Do these tactics make you nervous? (They do for me.) Take some time to think about the time you’ll need to perform these activities, how you would talk to stakeholders, and how you would manage the risks you envision. Then, think about what your days as a project manager would be like if you didn’t have stakeholder buy-in. It’s better to address these potential obstacles early on and work them out.

For more about working with stakeholders, check out Natasha Kasimtseva’s Managing Project Stakeholders course.

 

 

My course Project Management Foundations was #2 in LinkedIn Learning’s Most Popular courses of 2024. Watch it for free with this link!

 

 

 

 

 

Coming Up

My updated version of Agile Project Management with Microsoft Project has been published! Click here to watch.

_______________________________________

This article belongs to the Bonnie’s Project Pointers newsletter series, which has more than 85,000 subscribers. This newsletter is 100% written by a human (no aliens or AIs involved). If you like this article, you can subscribe to receive notifications when a new article posts.

Want to learn more about the topics I talk about in these newsletters? Watch my courses in the LinkedIn Learning Library and tune into my LinkedIn Office Hours live broadcasts.

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Next Level Critical Path Management

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critical path managementThe critical path is the longest sequence of tasks in a project. Delays on the critical path will also delay project completion. To keep your project schedule on track, it’s important to keep an eye on near-critical paths and other path changes (and communicate them to stakeholders).

  • Near-critical paths. Let’s say a project’s critical path is 42 days. But the duration of another path is 44 days. With only 2 days of leeway (that is, slack) on this second path, even a short delay could change which path is critical. That’s why the second path is considered a near-critical path. Managing near-critical paths is important because they can become the critical path with a minor delay. Tell management about any near-critical paths, because scope, priority, or other changes that they might want to make could impact the project more than they realize.
  • Path changes due to risk responses. Risk plans identify risks and the actions to take to respond if a risk comes to fruition. These actions could affect pathways through the schedule, changing the critical path duration, switching to a new critical path, or creating a new near-critical path. Communicating these potential changes to management demonstrates your control of the project and attention regarding the project’s deadlines. For example, if a product purchased from a vendor could be delayed, the risk mitigation actions might be negotiating and purchasing a product from an alternate vendor. Negotiating, procuring, receiving, and testing the alternate product could add tasks to your plan that could result in a new critical path or near-critical paths. Those tasks could also eat into schedule contingency, which should also be communicated to management.
  • Path changes from unexpected resource changes. Losing project resources is a common risk. Significant changes will occur if the project has to absorb resource changes beyond what’s addressed in the risk plan. Resource changes can affect the schedule in many ways. You need to analyze potential changes to critical and near-critical paths in enough detail so that management can make informed decisions about the resource changes and their impact. The schedule needs detail, including who is assigned to each task, task work and duration estimates, and the work and duration changes that would occur if a less-skilled person takes over a task.
  • Path changes from changes to scope, business direction, or strategy. Changes to the project scope, business direction, or strategies can seem straightforward, but they can complicate project management. A colleague was managing a project that had to accommodate two new business processes considered crucial to the growth of the sponsoring business. On the surface, validating the new processes in the project’s new computer system deliverables seemed straightforward. In reality, the validation effort required additional technical and business skills, which added 3 weeks to the critical path and created two new near-critical paths. These changes meant project management expanded to scrutinizing three times as many tasks (counting the critical and near-critical path tasks) as before.

Take a moment now to check whether your current project schedule has near-critical paths. If so, which additional tasks do you need to watch and what steps do you need to take?

 

For more about project schedules, check out my Project Management Foundations: Schedules course.

 

My course Project Management Foundations was #2 in LinkedIn Learning’s Most Popular courses of 2024. Watch it for free with this link!

 

 

 

Coming Up

My updated version of Agile Project Management with Microsoft Project has been published! Click here to watch.

_______________________________________

This article belongs to the Bonnie’s Project Pointers newsletter series, which has more than 85,000 subscribers. This newsletter is 100% written by a human (no aliens or AIs involved). If you like this article, you can subscribe to receive notifications when a new article posts.

Want to learn more about the topics I talk about in these newsletters? Watch my courses in the LinkedIn Learning Library and tune into my LinkedIn Office Hours live broadcasts.

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