How to Handle Fearful Stakeholders

Stakeholders who fear bad project outcomes are tough to manage. It’s important to address these fears. Left unmanaged, your project could be delayed or even cancelled. Here are a few approaches to manage project fears.

• Listen to fearful stakeholders. Their past experiences may have tainted their perceptions. You need to understand their concerns. Actively listen to these people: make eye contact, ask questions, paraphrase their points, use the terminology they use. Stakeholders will feel heard when you refer to the business implications at the source of their fears. When stakeholders feel their concerns have been heard and are taken seriously (that is, the project team is committed to addressing their concerns), their comfort level with the project increases.
• Share your plans. Your project plan talks about how you will accomplish things and what you do to ensure obstacles don’t prevent you from achieving project objectives. Stakeholders become concerned when there is a lack of communication, unexplained changes, or drawn-out decision-making. So don’t be shy about communicating how your project plan will help avoid obstacles to successful project delivery.
• Add risk items to your plan that directly address stakeholder fears. Add items to your risk management plan related to your stakeholders’ fears. Ask them to help look for trigger events and implement risk responses. This way, the project team will partner with these stakeholders to ensure their fears don’t come to fruition. Even if the risks occur, they will be addressed directly with pre-determined actions the fearful stakeholders have already agreed to.
• Address areas of concern in status reports. In your status reports, address the status of stakeholder’s concerns. This reinforces that the stakeholders were heard and that the team is focusing on those concerns as the project progresses.
• Highlight quick wins. Identify and communicate completed milestones as the project unfolds. Celebrating these wins helps stakeholders visualize progress and builds confidence in the project’s ultimate success.
• ALWAYS support views with data. Trying to reassure fearful stakeholders with past experiences doesn’t work. They don’t relate to projects they weren’t involved in.  Objectives information is more reassuring than subjective opinions. Support your assertions and decisions with data, metrics, and evidence from industry best practices and actual progress with the current project. Stakeholders are more likely to feel reassured.

Have someone with a concern about your project? Of course you do! Take 15 minutes to plan how you will use these approaches to address their concern. And then, try it! Let us know how it goes in the comments section.

Coming Up

I am busy updating two of my courses. Later in the year, you’ll be seeing new and improved versions of Learning Microsoft Project and Project Management Foundations: Choosing the Right Online Tool. The latter course will review more tools than the original using a different format.

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